{"id":1665,"date":"2023-05-29T15:37:15","date_gmt":"2023-05-29T18:37:15","guid":{"rendered":"https:\/\/zanchodigital.com.br\/?p=1665"},"modified":"2024-02-16T15:42:34","modified_gmt":"2024-02-16T18:42:34","slug":"o-fim-do-universal-analytics-o-que-voce-precisa-saber-sobre-o-google-analytics-4","status":"publish","type":"post","link":"https:\/\/zanchodigital.com.br\/en\/o-fim-do-universal-analytics-o-que-voce-precisa-saber-sobre-o-google-analytics-4\/","title":{"rendered":"O fim do Universal Analytics: O que voc\u00ea precisa saber sobre o Google Analytics 4"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading_cf1cc6-bf, .wp-block-kadence-advancedheading.kt-adv-heading_cf1cc6-bf[data-kb-block=\"kb-adv-heading_cf1cc6-bf\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cf1cc6-bf mark, .wp-block-kadence-advancedheading.kt-adv-heading_cf1cc6-bf[data-kb-block=\"kb-adv-heading_cf1cc6-bf\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_cf1cc6-bf wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_cf1cc6-bf\">Se voc\u00ea chegou at\u00e9 aqui \u00e9 por que em algum dos seus perfis do Google Analytics voc\u00ea encontrou a imagem abaixo e ficou sabendo da aposentadoria do <em>Universal Analytics<\/em>, que a partir de 1 de julho dar\u00e1 lugar ao nov\u00edssimo <em>Google Analytics 4<\/em>.<\/h6>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"365\" src=\"https:\/\/zanchodigital.com.br\/wp-content\/uploads\/2023\/05\/adeusga.png\" alt=\"Adeus GA Universal\" class=\"wp-image-1668\" title=\"\" srcset=\"https:\/\/zanchodigital.com.br\/wp-content\/uploads\/2023\/05\/adeusga.png 697w, https:\/\/zanchodigital.com.br\/wp-content\/uploads\/2023\/05\/adeusga-300x157.png 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_8ef5d8-49, .wp-block-kadence-advancedheading.kt-adv-heading_8ef5d8-49[data-kb-block=\"kb-adv-heading_8ef5d8-49\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8ef5d8-49 mark, .wp-block-kadence-advancedheading.kt-adv-heading_8ef5d8-49[data-kb-block=\"kb-adv-heading_8ef5d8-49\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_8ef5d8-49 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_8ef5d8-49\">O <em>Universal Analytics (UA)<\/em>, uma plataforma de an\u00e1lise amplamente utilizada pelo Google, est\u00e1 se despedindo no in\u00edcio de uma nova e mais avan\u00e7ada era. Seu sucessor, o <em>Google Analytics 4 (GA4)<\/em>, promete revolucionar a an\u00e1lise de dados e fornecer \u00e0s empresas insights mais aprimorados.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1a76af-94, .wp-block-kadence-advancedheading.kt-adv-heading_1a76af-94[data-kb-block=\"kb-adv-heading_1a76af-94\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1a76af-94 mark, .wp-block-kadence-advancedheading.kt-adv-heading_1a76af-94[data-kb-block=\"kb-adv-heading_1a76af-94\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_1a76af-94 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_1a76af-94\">Neste artigo, vamos nos aprofundar nos motivos por tr\u00e1s da desativa\u00e7\u00e3o do Universal Analytics e explorar os recursos e benef\u00edcios da transi\u00e7\u00e3o para o Google Analytics 4.<\/h6>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:#fffff7;}.kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-table-of-contents-title-wrap{color:var(u002du002dtheme-palette-color-3, #3D3624);}.kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-table-of-contents-title{color:var(u002du002dtheme-palette-color-3, #3D3624);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:5px;font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-table-of-content-wrap .kb-table-of-content-list{color:var(u002du002dtheme-palette-color-3, #3D3624);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:2.1em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-table-of-content-wrap .kb-table-of-content-list .kb-table-of-contents__entry:hover{color:var(u002du002dtheme-palette-color-4, #623C0F);}.kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_3c1777-ba .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:#fffff7;}<\/style>\n\n\n<figure class=\"wp-block-image aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/zanchodigital.com.br\/wp-content\/uploads\/2023\/05\/googleanalytics-768x432.png\" alt=\"googleanalytics\" class=\"wp-image-1669\" title=\"\" srcset=\"https:\/\/zanchodigital.com.br\/wp-content\/uploads\/2023\/05\/googleanalytics-768x432.png 768w, https:\/\/zanchodigital.com.br\/wp-content\/uploads\/2023\/05\/googleanalytics-300x169.png 300w, https:\/\/zanchodigital.com.br\/wp-content\/uploads\/2023\/05\/googleanalytics-1024x576.png 1024w, https:\/\/zanchodigital.com.br\/wp-content\/uploads\/2023\/05\/googleanalytics.png 1302w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_261e6c-ce, .wp-block-kadence-advancedheading.kt-adv-heading_261e6c-ce[data-kb-block=\"kb-adv-heading_261e6c-ce\"]{font-size:var(--global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_261e6c-ce mark, .wp-block-kadence-advancedheading.kt-adv-heading_261e6c-ce[data-kb-block=\"kb-adv-heading_261e6c-ce\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading_261e6c-ce wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_261e6c-ce\">A aposentadoria do Universal Analytics<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3a9423-d4, .wp-block-kadence-advancedheading.kt-adv-heading_3a9423-d4[data-kb-block=\"kb-adv-heading_3a9423-d4\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3a9423-d4 mark, .wp-block-kadence-advancedheading.kt-adv-heading_3a9423-d4[data-kb-block=\"kb-adv-heading_3a9423-d4\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_3a9423-d4 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_3a9423-d4\">O Universal Analytics tem sido uma solu\u00e7\u00e3o essencial para profissionais de marketing digital e propriet\u00e1rios de sites h\u00e1 mais de uma d\u00e9cada. No entanto, com a mudan\u00e7a no cen\u00e1rio da tecnologia e do comportamento do usu\u00e1rio, o Google reconheceu a necessidade de uma plataforma de an\u00e1lise mais abrangente e preparada para o futuro.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_a1c63d-b7, .wp-block-kadence-advancedheading.kt-adv-heading_a1c63d-b7[data-kb-block=\"kb-adv-heading_a1c63d-b7\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_a1c63d-b7 mark, .wp-block-kadence-advancedheading.kt-adv-heading_a1c63d-b7[data-kb-block=\"kb-adv-heading_a1c63d-b7\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_a1c63d-b7 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_a1c63d-b7\">O Google Analytics 4 foi introduzido para atender a essas necessidades em evolu\u00e7\u00e3o.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_a8c90e-bf, .wp-block-kadence-advancedheading.kt-adv-heading_a8c90e-bf[data-kb-block=\"kb-adv-heading_a8c90e-bf\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_a8c90e-bf mark, .wp-block-kadence-advancedheading.kt-adv-heading_a8c90e-bf[data-kb-block=\"kb-adv-heading_a8c90e-bf\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_a8c90e-bf wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_a8c90e-bf\">Um dos principais fatores que impulsionam a desativa\u00e7\u00e3o do Universal Analytics \u00e9 o surgimento de experi\u00eancias multiplataforma e <em>mobile-first<\/em>. Com a prolifera\u00e7\u00e3o de smartphones e a crescente import\u00e2ncia dos aplicativos m\u00f3veis, a UA lutou para rastrear e analisar com efic\u00e1cia as intera\u00e7\u00f5es do usu\u00e1rio em diferentes dispositivos e plataformas. O GA4 foi projetado com uma abordagem voltada para dispositivos m\u00f3veis, oferecendo \u00e0s empresas uma vis\u00e3o unificada do envolvimento do usu\u00e1rio em sites e aplicativos.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b4976c-22, .wp-block-kadence-advancedheading.kt-adv-heading_b4976c-22[data-kb-block=\"kb-adv-heading_b4976c-22\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b4976c-22 mark, .wp-block-kadence-advancedheading.kt-adv-heading_b4976c-22[data-kb-block=\"kb-adv-heading_b4976c-22\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_b4976c-22 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_b4976c-22\">Al\u00e9m disso, o GA4 aproveita o poder do aprendizado de m\u00e1quina e da intelig\u00eancia artificial para oferecer insights avan\u00e7ados sobre o comportamento do usu\u00e1rio. Ele permite que as empresas obtenham uma compreens\u00e3o mais profunda das jornadas dos clientes, permitindo campanhas de marketing mais personalizadas e experi\u00eancias de usu\u00e1rio aprimoradas.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_8ba809-0a, .wp-block-kadence-advancedheading.kt-adv-heading_8ba809-0a[data-kb-block=\"kb-adv-heading_8ba809-0a\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8ba809-0a mark, .wp-block-kadence-advancedheading.kt-adv-heading_8ba809-0a[data-kb-block=\"kb-adv-heading_8ba809-0a\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_8ba809-0a wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_8ba809-0a\">Ao retirar o Universal Analytics, o Google visa capacitar as empresas com uma solu\u00e7\u00e3o de an\u00e1lise mais robusta e pronta para o futuro.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_025df7-fc, .wp-block-kadence-advancedheading.kt-adv-heading_025df7-fc[data-kb-block=\"kb-adv-heading_025df7-fc\"]{font-size:var(--global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_025df7-fc mark, .wp-block-kadence-advancedheading.kt-adv-heading_025df7-fc[data-kb-block=\"kb-adv-heading_025df7-fc\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading_025df7-fc wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_025df7-fc\">Transi\u00e7\u00e3o para o Google Analytics 4<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6271c6-3e, .wp-block-kadence-advancedheading.kt-adv-heading_6271c6-3e[data-kb-block=\"kb-adv-heading_6271c6-3e\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6271c6-3e mark, .wp-block-kadence-advancedheading.kt-adv-heading_6271c6-3e[data-kb-block=\"kb-adv-heading_6271c6-3e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_6271c6-3e wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_6271c6-3e\">Se voc\u00ea estiver usando o Universal Analytics, a transi\u00e7\u00e3o para o Google Analytics 4 pode parecer uma tarefa assustadora. No entanto, com uma abordagem bem planejada, o processo de migra\u00e7\u00e3o pode ser tranquilo e recompensador.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d517d8-44, .wp-block-kadence-advancedheading.kt-adv-heading_d517d8-44[data-kb-block=\"kb-adv-heading_d517d8-44\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_d517d8-44 mark, .wp-block-kadence-advancedheading.kt-adv-heading_d517d8-44[data-kb-block=\"kb-adv-heading_d517d8-44\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_d517d8-44 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_d517d8-44\">Aqui est\u00e3o algumas etapas recomendadas para fazer uma transi\u00e7\u00e3o bem-sucedida:<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_986953-28, .wp-block-kadence-advancedheading.kt-adv-heading_986953-28[data-kb-block=\"kb-adv-heading_986953-28\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_986953-28 mark, .wp-block-kadence-advancedheading.kt-adv-heading_986953-28[data-kb-block=\"kb-adv-heading_986953-28\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_986953-28 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_986953-28\">Familiarize-se com o GA4<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_279f5c-d4, .wp-block-kadence-advancedheading.kt-adv-heading_279f5c-d4[data-kb-block=\"kb-adv-heading_279f5c-d4\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_279f5c-d4 mark, .wp-block-kadence-advancedheading.kt-adv-heading_279f5c-d4[data-kb-block=\"kb-adv-heading_279f5c-d4\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_279f5c-d4 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_279f5c-d4\">Reserve um tempo para entender os principais conceitos e recursos do Google Analytics 4. Explore a interface do usu\u00e1rio atualizada, aprenda sobre o novo modelo de dados baseado em eventos e conhe\u00e7a os recursos aprimorados de gera\u00e7\u00e3o de relat\u00f3rios.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5e6e7c-ab, .wp-block-kadence-advancedheading.kt-adv-heading_5e6e7c-ab[data-kb-block=\"kb-adv-heading_5e6e7c-ab\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_5e6e7c-ab mark, .wp-block-kadence-advancedheading.kt-adv-heading_5e6e7c-ab[data-kb-block=\"kb-adv-heading_5e6e7c-ab\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_5e6e7c-ab wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_5e6e7c-ab\">O Google fornece ampla documenta\u00e7\u00e3o e recursos para dar suporte a essa transi\u00e7\u00e3o.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c6c84d-3c, .wp-block-kadence-advancedheading.kt-adv-heading_c6c84d-3c[data-kb-block=\"kb-adv-heading_c6c84d-3c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c6c84d-3c mark, .wp-block-kadence-advancedheading.kt-adv-heading_c6c84d-3c[data-kb-block=\"kb-adv-heading_c6c84d-3c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_c6c84d-3c wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_c6c84d-3c\">Configurar uma nova propriedade no GA4<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_18db0a-1b, .wp-block-kadence-advancedheading.kt-adv-heading_18db0a-1b[data-kb-block=\"kb-adv-heading_18db0a-1b\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_18db0a-1b mark, .wp-block-kadence-advancedheading.kt-adv-heading_18db0a-1b[data-kb-block=\"kb-adv-heading_18db0a-1b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_18db0a-1b wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_18db0a-1b\">Crie uma nova propriedade no GA4 junto com sua propriedade existente do Universal Analytics. Isso permite que voc\u00ea execute ambas as plataformas simultaneamente e mude gradualmente seu rastreamento e gera\u00e7\u00e3o de relat\u00f3rios para o GA4 sem interromper sua configura\u00e7\u00e3o de an\u00e1lise atual.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_017654-21, .wp-block-kadence-advancedheading.kt-adv-heading_017654-21[data-kb-block=\"kb-adv-heading_017654-21\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_017654-21 mark, .wp-block-kadence-advancedheading.kt-adv-heading_017654-21[data-kb-block=\"kb-adv-heading_017654-21\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_017654-21 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_017654-21\">Analise a sobreposi\u00e7\u00e3o de dados<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_7d33a8-25, .wp-block-kadence-advancedheading.kt-adv-heading_7d33a8-25[data-kb-block=\"kb-adv-heading_7d33a8-25\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_7d33a8-25 mark, .wp-block-kadence-advancedheading.kt-adv-heading_7d33a8-25[data-kb-block=\"kb-adv-heading_7d33a8-25\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_7d33a8-25 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_7d33a8-25\">Compare os dados do Universal Analytics com os dados do GA4 para identificar quaisquer discrep\u00e2ncias e entender as nuances do novo modelo de rastreamento.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_313495-4d, .wp-block-kadence-advancedheading.kt-adv-heading_313495-4d[data-kb-block=\"kb-adv-heading_313495-4d\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_313495-4d mark, .wp-block-kadence-advancedheading.kt-adv-heading_313495-4d[data-kb-block=\"kb-adv-heading_313495-4d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_313495-4d wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_313495-4d\">Essa an\u00e1lise ajudar\u00e1 a garantir a integridade dos dados durante o processo de migra\u00e7\u00e3o.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_49bac6-ae, .wp-block-kadence-advancedheading.kt-adv-heading_49bac6-ae[data-kb-block=\"kb-adv-heading_49bac6-ae\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_49bac6-ae mark, .wp-block-kadence-advancedheading.kt-adv-heading_49bac6-ae[data-kb-block=\"kb-adv-heading_49bac6-ae\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_49bac6-ae wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_49bac6-ae\">Ajustar c\u00f3digos e eventos de acompanhamento<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b2ec27-58, .wp-block-kadence-advancedheading.kt-adv-heading_b2ec27-58[data-kb-block=\"kb-adv-heading_b2ec27-58\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b2ec27-58 mark, .wp-block-kadence-advancedheading.kt-adv-heading_b2ec27-58[data-kb-block=\"kb-adv-heading_b2ec27-58\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_b2ec27-58 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_b2ec27-58\">Atualize os c\u00f3digos de acompanhamento do seu site ou aplicativo para incluir os c\u00f3digos de acompanhamento do Universal Analytics e do GA4. Isso garante que os dados sejam capturados em ambas as plataformas durante a fase de transi\u00e7\u00e3o.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_e666f9-b1, .wp-block-kadence-advancedheading.kt-adv-heading_e666f9-b1[data-kb-block=\"kb-adv-heading_e666f9-b1\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e666f9-b1 mark, .wp-block-kadence-advancedheading.kt-adv-heading_e666f9-b1[data-kb-block=\"kb-adv-heading_e666f9-b1\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_e666f9-b1 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_e666f9-b1\">Al\u00e9m disso, considere implementar os eventos GA4 recomendados para aproveitar ao m\u00e1ximo o novo modelo de dados.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0b3df1-e0, .wp-block-kadence-advancedheading.kt-adv-heading_0b3df1-e0[data-kb-block=\"kb-adv-heading_0b3df1-e0\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0b3df1-e0 mark, .wp-block-kadence-advancedheading.kt-adv-heading_0b3df1-e0[data-kb-block=\"kb-adv-heading_0b3df1-e0\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_0b3df1-e0 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_0b3df1-e0\">Planejar a migra\u00e7\u00e3o de dados<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_871c2f-80, .wp-block-kadence-advancedheading.kt-adv-heading_871c2f-80[data-kb-block=\"kb-adv-heading_871c2f-80\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_871c2f-80 mark, .wp-block-kadence-advancedheading.kt-adv-heading_871c2f-80[data-kb-block=\"kb-adv-heading_871c2f-80\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_871c2f-80 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_871c2f-80\">Avalie suas necessidades de gera\u00e7\u00e3o de relat\u00f3rios e determine quais dados do Universal Analytics precisam ser migrados para o GA4. Configure novas metas, convers\u00f5es e dimens\u00f5es personalizadas no GA4 para alinhar com seus objetivos de an\u00e1lise. Manter<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_999efa-c8, .wp-block-kadence-advancedheading.kt-adv-heading_999efa-c8[data-kb-block=\"kb-adv-heading_999efa-c8\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_999efa-c8 mark, .wp-block-kadence-advancedheading.kt-adv-heading_999efa-c8[data-kb-block=\"kb-adv-heading_999efa-c8\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_999efa-c8 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_999efa-c8\">Utilize a importa\u00e7\u00e3o de dados e os fluxos de dados<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_fdb5e2-d6, .wp-block-kadence-advancedheading.kt-adv-heading_fdb5e2-d6[data-kb-block=\"kb-adv-heading_fdb5e2-d6\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fdb5e2-d6 mark, .wp-block-kadence-advancedheading.kt-adv-heading_fdb5e2-d6[data-kb-block=\"kb-adv-heading_fdb5e2-d6\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_fdb5e2-d6 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_fdb5e2-d6\">Aproveite o recurso de importa\u00e7\u00e3o de dados no GA4 para trazer dados hist\u00f3ricos do Universal Analytics. Isso ajuda a manter a continuidade e permite uma an\u00e1lise mais abrangente.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_cca0a5-2f, .wp-block-kadence-advancedheading.kt-adv-heading_cca0a5-2f[data-kb-block=\"kb-adv-heading_cca0a5-2f\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cca0a5-2f mark, .wp-block-kadence-advancedheading.kt-adv-heading_cca0a5-2f[data-kb-block=\"kb-adv-heading_cca0a5-2f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_cca0a5-2f wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_cca0a5-2f\">Al\u00e9m disso, configure fluxos de dados para integrar o GA4 a outras plataformas, como o Google Ads, para aprimorar o rastreamento e a otimiza\u00e7\u00e3o de campanhas.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0fc276-19, .wp-block-kadence-advancedheading.kt-adv-heading_0fc276-19[data-kb-block=\"kb-adv-heading_0fc276-19\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0fc276-19 mark, .wp-block-kadence-advancedheading.kt-adv-heading_0fc276-19[data-kb-block=\"kb-adv-heading_0fc276-19\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_0fc276-19 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_0fc276-19\">Explorar novos recursos de relat\u00f3rios<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_384600-4b, .wp-block-kadence-advancedheading.kt-adv-heading_384600-4b[data-kb-block=\"kb-adv-heading_384600-4b\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_384600-4b mark, .wp-block-kadence-advancedheading.kt-adv-heading_384600-4b[data-kb-block=\"kb-adv-heading_384600-4b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_384600-4b wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_384600-4b\">O Google Analytics 4 oferece uma variedade de novos recursos de relat\u00f3rios que podem fornecer informa\u00e7\u00f5es mais profundas sobre o comportamento do usu\u00e1rio. Aproveite recursos como rastreamento aprimorado entre dom\u00ednios, m\u00e9tricas preditivas e segmenta\u00e7\u00e3o avan\u00e7ada de p\u00fablico.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1d0658-e1, .wp-block-kadence-advancedheading.kt-adv-heading_1d0658-e1[data-kb-block=\"kb-adv-heading_1d0658-e1\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1d0658-e1 mark, .wp-block-kadence-advancedheading.kt-adv-heading_1d0658-e1[data-kb-block=\"kb-adv-heading_1d0658-e1\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_1d0658-e1 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_1d0658-e1\">Esses recursos permitem que as empresas tomem decis\u00f5es baseadas em dados e descubram tend\u00eancias e padr\u00f5es valiosos.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d8faab-51, .wp-block-kadence-advancedheading.kt-adv-heading_d8faab-51[data-kb-block=\"kb-adv-heading_d8faab-51\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_d8faab-51 mark, .wp-block-kadence-advancedheading.kt-adv-heading_d8faab-51[data-kb-block=\"kb-adv-heading_d8faab-51\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_d8faab-51 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_d8faab-51\">Configurar dimens\u00f5es e m\u00e9tricas personalizadas<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_84955e-a5, .wp-block-kadence-advancedheading.kt-adv-heading_84955e-a5[data-kb-block=\"kb-adv-heading_84955e-a5\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_84955e-a5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_84955e-a5[data-kb-block=\"kb-adv-heading_84955e-a5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_84955e-a5 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_84955e-a5\">O GA4 permite mais flexibilidade na defini\u00e7\u00e3o de dimens\u00f5es e m\u00e9tricas personalizadas. Reserve um tempo para revisar suas dimens\u00f5es e m\u00e9tricas existentes no Universal Analytics e configur\u00e1-las no GA4.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b45296-ea, .wp-block-kadence-advancedheading.kt-adv-heading_b45296-ea[data-kb-block=\"kb-adv-heading_b45296-ea\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b45296-ea mark, .wp-block-kadence-advancedheading.kt-adv-heading_b45296-ea[data-kb-block=\"kb-adv-heading_b45296-ea\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_b45296-ea wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_b45296-ea\">Isso garante uma transi\u00e7\u00e3o perfeita e permite o rastreamento cont\u00ednuo de pontos de dados importantes espec\u00edficos para suas necessidades de neg\u00f3cios.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f00acd-58, .wp-block-kadence-advancedheading.kt-adv-heading_f00acd-58[data-kb-block=\"kb-adv-heading_f00acd-58\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f00acd-58 mark, .wp-block-kadence-advancedheading.kt-adv-heading_f00acd-58[data-kb-block=\"kb-adv-heading_f00acd-58\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_f00acd-58 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_f00acd-58\">Repensar a estrat\u00e9gia de medi\u00e7\u00e3o<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5e590e-51, .wp-block-kadence-advancedheading.kt-adv-heading_5e590e-51[data-kb-block=\"kb-adv-heading_5e590e-51\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_5e590e-51 mark, .wp-block-kadence-advancedheading.kt-adv-heading_5e590e-51[data-kb-block=\"kb-adv-heading_5e590e-51\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_5e590e-51 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_5e590e-51\">Ao migrar para o GA4, aproveite a oportunidade para reavaliar sua estrat\u00e9gia de medi\u00e7\u00e3o. Defina suas metas de neg\u00f3cios e principais indicadores de desempenho (KPIs) e alinhe-os com a abordagem de rastreamento baseada em eventos do GA4.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b613e0-1d, .wp-block-kadence-advancedheading.kt-adv-heading_b613e0-1d[data-kb-block=\"kb-adv-heading_b613e0-1d\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b613e0-1d mark, .wp-block-kadence-advancedheading.kt-adv-heading_b613e0-1d[data-kb-block=\"kb-adv-heading_b613e0-1d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_b613e0-1d wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_b613e0-1d\">Concentre-se em rastrear as intera\u00e7\u00f5es e a\u00e7\u00f5es relevantes do usu\u00e1rio que se alinham aos seus objetivos de neg\u00f3cios.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0a6b0c-4f, .wp-block-kadence-advancedheading.kt-adv-heading_0a6b0c-4f[data-kb-block=\"kb-adv-heading_0a6b0c-4f\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0a6b0c-4f mark, .wp-block-kadence-advancedheading.kt-adv-heading_0a6b0c-4f[data-kb-block=\"kb-adv-heading_0a6b0c-4f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading_0a6b0c-4f wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_0a6b0c-4f\">Mantenha-se informado e interaja com a comunidade<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_578e8d-04, .wp-block-kadence-advancedheading.kt-adv-heading_578e8d-04[data-kb-block=\"kb-adv-heading_578e8d-04\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_578e8d-04 mark, .wp-block-kadence-advancedheading.kt-adv-heading_578e8d-04[data-kb-block=\"kb-adv-heading_578e8d-04\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_578e8d-04 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_578e8d-04\">O Google Analytics 4 \u00e9 uma plataforma din\u00e2mica e novos recursos e atualiza\u00e7\u00f5es s\u00e3o introduzidos regularmente. Mantenha-se atualizado com os desenvolvimentos mais recentes visitando regularmente a Central de Ajuda do Google Analytics, participando de f\u00f3runs on-line e interagindo com a comunidade anal\u00edtica.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_96c35d-47, .wp-block-kadence-advancedheading.kt-adv-heading_96c35d-47[data-kb-block=\"kb-adv-heading_96c35d-47\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_96c35d-47 mark, .wp-block-kadence-advancedheading.kt-adv-heading_96c35d-47[data-kb-block=\"kb-adv-heading_96c35d-47\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_96c35d-47 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_96c35d-47\">Isso garante que voc\u00ea aproveite ao m\u00e1ximo os recursos do GA4 e fique \u00e0 frente da concorr\u00eancia.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6c2f3c-1d, .wp-block-kadence-advancedheading.kt-adv-heading_6c2f3c-1d[data-kb-block=\"kb-adv-heading_6c2f3c-1d\"]{font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.8;font-weight:bold;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6c2f3c-1d mark, .wp-block-kadence-advancedheading.kt-adv-heading_6c2f3c-1d[data-kb-block=\"kb-adv-heading_6c2f3c-1d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading_6c2f3c-1d wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_6c2f3c-1d\">Conclus\u00e3o<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2760c8-b5, .wp-block-kadence-advancedheading.kt-adv-heading_2760c8-b5[data-kb-block=\"kb-adv-heading_2760c8-b5\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2760c8-b5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_2760c8-b5[data-kb-block=\"kb-adv-heading_2760c8-b5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_2760c8-b5 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_2760c8-b5\">\u00c0 medida que o Universal Analytics abre caminho para o Google Analytics 4, as empresas t\u00eam a oportunidade de adotar uma plataforma de an\u00e1lise mais avan\u00e7ada e abrangente. A desativa\u00e7\u00e3o do Universal Analytics \u00e9 motivada pela necessidade de uma solu\u00e7\u00e3o que possa rastrear com efic\u00e1cia as intera\u00e7\u00f5es do usu\u00e1rio em v\u00e1rios dispositivos e fornecer informa\u00e7\u00f5es avan\u00e7adas por meio de recursos de aprendizado de m\u00e1quina.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_cad33c-35, .wp-block-kadence-advancedheading.kt-adv-heading_cad33c-35[data-kb-block=\"kb-adv-heading_cad33c-35\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cad33c-35 mark, .wp-block-kadence-advancedheading.kt-adv-heading_cad33c-35[data-kb-block=\"kb-adv-heading_cad33c-35\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_cad33c-35 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_cad33c-35\">Aproveite o poder do Google Analytics 4 para obter uma vis\u00e3o hol\u00edstica do comportamento do usu\u00e1rio, tomar decis\u00f5es baseadas em dados e oferecer experi\u00eancias personalizadas.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_e741ed-1c, .wp-block-kadence-advancedheading.kt-adv-heading_e741ed-1c[data-kb-block=\"kb-adv-heading_e741ed-1c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e741ed-1c mark, .wp-block-kadence-advancedheading.kt-adv-heading_e741ed-1c[data-kb-block=\"kb-adv-heading_e741ed-1c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_e741ed-1c wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_e741ed-1c\">Voc\u00ea \u00e9 propriet\u00e1rio de uma empresa que lida com suas pr\u00f3prias an\u00e1lises, mas se sente sobrecarregado com a transi\u00e7\u00e3o do Universal Analytics para o Google Analytics 4? Deixe a <a href=\"http:\/\/instagram.com\/zanchodigital\" target=\"_blank\" rel=\"noopener\">Zancho Digital<\/a> aliviar o seu fardo e garantir uma migra\u00e7\u00e3o perfeita para voc\u00ea.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_986f14-72, .wp-block-kadence-advancedheading.kt-adv-heading_986f14-72[data-kb-block=\"kb-adv-heading_986f14-72\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_986f14-72 mark, .wp-block-kadence-advancedheading.kt-adv-heading_986f14-72[data-kb-block=\"kb-adv-heading_986f14-72\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_986f14-72 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_986f14-72\">Somos especializados em ajudar empresas como a sua com as complexidades do processo de transi\u00e7\u00e3o. Nossa equipe de cuidar\u00e1 de todas as etapas, desde a configura\u00e7\u00e3o de uma nova propriedade do GA4 juntamente com o Universal Analytics existente at\u00e9 a an\u00e1lise da sobreposi\u00e7\u00e3o de dados e a manuten\u00e7\u00e3o da integridade dos dados.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ba038c-04, .wp-block-kadence-advancedheading.kt-adv-heading_ba038c-04[data-kb-block=\"kb-adv-heading_ba038c-04\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ba038c-04 mark, .wp-block-kadence-advancedheading.kt-adv-heading_ba038c-04[data-kb-block=\"kb-adv-heading_ba038c-04\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_ba038c-04 wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_ba038c-04\">Com nossa ajuda, voc\u00ea pode otimizar sua configura\u00e7\u00e3o de an\u00e1lise no Google Analytics 4 sem estresse e confus\u00e3o.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_502c58-0b, .wp-block-kadence-advancedheading.kt-adv-heading_502c58-0b[data-kb-block=\"kb-adv-heading_502c58-0b\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_502c58-0b mark, .wp-block-kadence-advancedheading.kt-adv-heading_502c58-0b[data-kb-block=\"kb-adv-heading_502c58-0b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_502c58-0b wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_502c58-0b\">Lidaremos com os aspectos t\u00e9cnicos, como configurar c\u00f3digos de rastreamento, eventos e dimens\u00f5es personalizadas, ao mesmo tempo em que forneceremos informa\u00e7\u00f5es sobre como aproveitar os recursos avan\u00e7ados de relat\u00f3rios do GA4 para obter informa\u00e7\u00f5es valiosas sobre o comportamento do usu\u00e1rio.<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_04107d-ce, .wp-block-kadence-advancedheading.kt-adv-heading_04107d-ce[data-kb-block=\"kb-adv-heading_04107d-ce\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.8;font-weight:400;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_04107d-ce mark, .wp-block-kadence-advancedheading.kt-adv-heading_04107d-ce[data-kb-block=\"kb-adv-heading_04107d-ce\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading_04107d-ce wp-block-kadence-advancedheading has-palette-color-3-color has-text-color\" data-kb-block=\"kb-adv-heading_04107d-ce\">Entre em contato atrav\u00e9s dos nossos <a href=\"#contato\" data-type=\"internal\" data-id=\"#contato\">canais de atendimento<\/a> abaixo!<\/h6>","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea chegou at\u00e9 aqui \u00e9 por que em algum dos seus perfis do Google Analytics voc\u00ea encontrou a imagem abaixo e ficou sabendo da aposentadoria do Universal Analytics, que a partir de 1 de julho dar\u00e1 lugar ao nov\u00edssimo Google Analytics 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voc\u00ea chegou at\u00e9 aqui \u00e9 por que em algum dos seus perfis do Google Analytics voc\u00ea encontrou a imagem abaixo e ficou sabendo da aposentadoria do Universal Analytics, que a partir de 1 de julho dar\u00e1 lugar ao nov\u00edssimo Google Analytics 4.<\/p>\n","category_list":"<a href=\"https:\/\/zanchodigital.com.br\/en\/dicas\/\" rel=\"category tag\">Dicas<\/a>, <a href=\"https:\/\/zanchodigital.com.br\/en\/seo\/\" rel=\"category tag\">SEO<\/a>, <a href=\"https:\/\/zanchodigital.com.br\/en\/trafego-pago-ppc\/\" rel=\"category tag\">Tr\u00e1fego Pago (PPC)<\/a>","author_info":{"display_name":"Alessandro Rodrigues","author_link":"https:\/\/zanchodigital.com.br\/en\/author\/alessandro-rodrigues\/"},"comments_num":"0 comments","taxonomy_info":{"category":[{"value":19,"label":"Dicas"},{"value":21,"label":"SEO"},{"value":20,"label":"Tr\u00e1fego Pago 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